SEO, Search Engine Optimization

Search Engine Optimization (SEO)

Today we’re going to dive into the topic of search engine optimization, commonly referred to as SEO. SEO is the process of getting your website to show up in the free, organic search results on search engines like Google. This is different from paid advertising, where you have to pay to get your website displayed […]

Principles of digital marketing 1-2

Principles of digital marketing 1-2

Digital marketing tools Digital marketing employs various marketing tools to encourage customer engagement. Those tools include content, display and video advertising, social media, paid search, search engine optimization, email marketing, automation, and analytics. Let’s start with content. Resonating with the nature of inbound marketing, there is a saying: content is king! Various pieces of content […]