Social media marketing

Social Media

Today, we’ll be discussing the major social media platforms that play a crucial role in digital marketing Key social platforms for digital marketing First, let’s talk about the value of social media marketing. Social media marketing is a form of digital marketing that aims to increase brand and product visibility and build relationships with consumers […]

Digital customer, sharing economy, and customer journey

Digital customer behavior

Travers and Milgram introduced the concept of six degrees of separation from their experiment on how people are connected with the use of old-fashioned letters. The experiment found that the number of degrees of separation between one random person and another was six. The concept of six degrees of separation suggests that we are living […]