customer experience

Types and elements of websites

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When it comes to digital marketing, an organization’s website is a powerful tool as an owned media channel under the full control of the organization. Since there are broadly two types of organizations—commercial organizations and non-commercial organizations—we can also identify two types of websites: commercial and non-commercial. Each type of website has distinct aims. Commercial … Read more

Digital customer behavior

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Digital customer, sharing economy, and customer journey

Travers and Milgram introduced the concept of six degrees of separation from their experiment on how people are connected with the use of old-fashioned letters. The experiment found that the number of degrees of separation between one random person and another was six. The concept of six degrees of separation suggests that we are living … Read more