Now that you’ve learned what SEO is, let’s practice SEO using free tools. Practice 1 First, you can leverage popular keywords from your competitors using a combination of THEHOTH and Ahrefts Free Keyword Generator. This method is easy, effective, and ideal for beginners. To complete this task, start with a competitor analysis using THEHOTH. Search […]
Today we’re going to dive into the topic of search engine optimization, commonly referred to as SEO. SEO is the process of getting your website to show up in the free, organic search results on search engines like Google. This is different from paid advertising, where you have to pay to get your website displayed […]
Now we will be discussing crating and curation, publishing and distributing content, and metrics and content marketing. Content creating and curation Let’s start with the process of creating and curating content for your content marketing strategy. As you can see on this slide, we are now at the stage of “Decide on content themes”, where […]
From now on, you will learn content marketing concepts and strategy, how to develop a content marketing plan, and how to use content research to find opportunities Content marketing concepts and strategy Content marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand, […]
Here, we will talk about email design and email automation. Email design Now, let’s delve into the components of effective email design, starting with the sender name and subject line. The sender name is the first thing recipients look at to see if they recognize who is contacting them. It plays a crucial role in […]
Connecting with Google Analytics Now, it is time to connect a website to Google Analytics. The sooner you set up Google analytics, the more data you can collect for your website. It would be ridiculous to set it up at the end just because you learn it at the end. Please watch the first parts […]
Last time, we built a website that will work as a hub for digital marketing strategies. Now, it’s time to connect the web with various digital marketing tools. Connecting with LinkedIn Business account Let’s start the website with one of the social media platforms, LinkedIn. As the potential audiences are HR managers or marketing managers, […]
Why do digital marketing beginners need to build and own their websites? We have learned the basics of digital marketing and a website. Now we will learn about other digital tools that can work with a website. Before we move on to the next parts, let’s learn and build your website first that will work […]
Designing a website We have explored a website and its components such as main pages and supporting pages. Then, it is time to learn the basics of designing a website. Broadly, there are four key components of website design: information architecture, design, content, and optimization First, Information architecture covers the page structure, navigation levels, user […]
