Now, let’s do SEO practice with free tools taking an example of a random organization such as Black Hills State University (BHSU). This is a university whose potential customers are high school students. If the organization needs to write an article targeting these potential customers, what should be the best keywords? Practice 1 First, as … Read more
Now that you’ve learned what SEO is, let’s practice SEO using free tools. Practice 1 First, you can leverage popular keywords from your competitors using a combination of THEHOTH and Ahrefts Free Keyword Generator. This method is easy, effective, and ideal for beginners. To complete this task, start with a competitor analysis using THEHOTH. Search … Read more
Today we’re going to dive into the topic of search engine optimization, commonly referred to as SEO. SEO is the process of getting your website to show up in the free, organic search results on search engines like Google. This is different from paid advertising, where you have to pay to get your website displayed … Read more
Now we will be discussing crating and curation, publishing and distributing content, and metrics and content marketing. Content creating and curation Let’s start with the process of creating and curating content for your content marketing strategy. As you can see on this slide, we are now at the stage of “Decide on content themes”, where … Read more
From now on, you will learn content marketing concepts and strategy, how to develop a content marketing plan, and how to use content research to find opportunities Content marketing concepts and strategy Content marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand, … Read more
Here, we will talk about email design and email automation. Email design Now, let’s delve into the components of effective email design, starting with the sender name and subject line. The sender name is the first thing recipients look at to determine whether they recognize who is contacting them. It plays a crucial role in … Read more
Connecting with Google Analytics and Google Search Console Now, it is time to connect a website to Google Analytics and Google Search Console through Site Kit. The sooner you set up Google Analytics, the more data you can collect for your website. It would be ridiculous to set it up at the end just because … Read more
Connecting with Email for automation Now, it’s time to connect the web with an email tool for automation. Here, we will try a free version of MailPoet because it allows users to utilize three key features: emailing, automation, and analytics. Let’s work on the initial MailPoet setup wizard while declining MailPoet’s official email sending service … Read more
Why do digital marketing beginners need to build and own their websites? We have learned the basics of digital marketing and a website. Now we will learn about other digital tools that can work with a website. Before we move on to the next parts, let’s learn and build your website first that will work … Read more
