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Designing a website We have explored a website and its components, such as main pages and supporting pages. Now, it is time to learn the basics of designing a website. Broadly, there are four key components of website design: information architecture, design, content, and optimization. First, information architecture covers the page structure, navigation levels, user … Read more
Main pages of a website A website has main pages such as a home page, about page, contact page, product category page, product page, checkout page, payment gateway page, lead-generation page, and supporting pages. Let’s take the Dell website as an example. A home page is the starting point of a website and encourages users … Read more
When it comes to digital marketing, an organization’s website is a powerful tool as an owned media channel under the full control of the organization. Since there are broadly two types of organizations—commercial organizations and non-commercial organizations—we can also identify two types of websites: commercial and non-commercial. Each type of website has distinct aims. Commercial … Read more
Travers and Milgram introduced the concept of six degrees of separation from their experiment on how people are connected with the use of old-fashioned letters. The experiment found that the number of degrees of separation between one random person and another was six. The concept of six degrees of separation suggests that we are living … Read more
A new era Digital Marketing did not pop up all of sudden but has evolved from direct marketing where companies made efforts to connect with customers on a one-on-one basis. Web 1.0 was an online version of direct marketing without interactions (i.e., one-way communication)so it wasoftenreferred to as the ‘read only’ web. Organizations shared brochures … Read more
Digital marketing tools Digital marketing employs various marketing tools to encourage customer engagement. Those tools include content, display and video advertising, social media, paid search, search engine optimization, email marketing, automation, and analytics. Let’s start with content. Resonating with the nature of inbound marketing, there is a saying: content is king! Various pieces of content … Read more
Marketing activities have deeply integrated with digital technology and thus digital marketing has become a household name. Then, what is digital marketing? Digital marketing can be defined as using any digital technology to facilitate the marketing process, with the end goal of customer interaction, engagement, and measurement. When we agree that one of the essential … Read more