ChatGPT and digital marketing practice: Review Analysis
Review analysis empowers businesses to better understand customer needs, enhance services, and develop effective marketing strategies. Google Maps reviews are widely recognized as a source of candid customer opinions, offering an objective lens through which to assess a business’s strengths and weaknesses. By analyzing these reviews, companies can gain valuable customer insights. Moreover, leveraging ChatGPT streamlines this entire process, making it both quick and effortless.
Positive review analysis
Review collection
As we have worked on Black Hills State University, let’s take it as a case again. First go to Google maps (https://maps.google.com). Then, enter the company name into the search bar. Next, click ‘Reviews’
As we are interested in most positive reviews, we will collect the most positive ratings: 4-5 stars will be enough. Click ‘Sort’ and choose ‘Highest rating’. Then while holding the left mouse button, select and copy all 4 or 5 stars. If you have too many reviews, you may collect 100-150 top reviews
Analyzing positive review
Enter a prompt to the chatbox. Then, paste all the 4- or 5-star reviews you copied onto the same chatbox
Prompt: What are the customers most satisfied with based on the reviews?
Now, you can have the answer.
Let’s do a further analysis such as a word association. Enter the following prompt into the chatbox. Then, you can have the answer!
Prompt: Extract positive keywords from those reviews, and analyze the frequency and associations of these keywords
Finally, let’s ask for suggestions from the findings. Enter the following prompt into the chatbox. Then, you can have the answer!
Prompt: What would be suggestions from the findings?
Negative review analysis
Review collection
For review collection, we will repeat very similar process we have done above. Google maps (https://maps.google.com). Then, enter the company name into the search bar. Next, click ‘Reviews’
As we are interested in most negative reviews, we will collect the most negative ratings: 1-2 stars will be enough. Click ‘Sort’ and choose ‘Lowest rating’. Then while holding the left mouse button, select and copy all 1 or 2 stars (in our case, there are 10 reviews). If you have too many reviews, you may collect 100-150 top reviews
Analyzing positive review
Enter a prompt to the chatbox. Then, paste all the 1- or 2-star reviews you copied
Prompt: What are the customers least satisfied with based on the reviews?
Now, you have the answer.
Let’s do a further analysis such as a word association
Enter the following prompt into the chatbox. Then, you can have the answer.
Prompt: Extract negative keywords from those reviews, and analyze the frequency and associations of these keywords
Finally, let’s ask for suggestions from the findings. Enter the following prompt into the chatbox. Then, you can have the answer!
Prompt: What would be suggestions from the findings?
Leveraging Google Maps reviews and ChatGPT for both positive and negative review analysis provides businesses with a powerful tool for understanding customer sentiment, identifying areas for improvement, and developing targeted strategies. This comprehensive approach to review analysis enables companies to make data-driven decisions, enhancing their services and ultimately improving customer satisfaction.
