Welcome to Digital Marketing Research Lab!
The marketing field has witnessed the emergence of digital marketing, and traditional marketing elements have merged with digital marketing. In this digital trend, marketing practitioners are under pressure to equip themselves with the necessary knowledge and practical skills. Fortunately, experts from various fields related to digital marketing keep sharing invaluable knowledge with marketing practitioners. However, there are also a lot of college students majoring in marketing and entry-level marketing practitioners who have different needs.
What do digital marketing beginners need?
Basic digital marketing knowledge
The digital marketing field has made big progress in the past decades, so there is a sea of knowledge related to digital marketing. However, college students or entry-level digital marketers may not process so much knowledge in a short period. Therefore, most essential information with visual examples should be provided to help them process the information most efficiently.
The picture of integrated digital tools
The first item that digital marketing novice can rely on is textbooks. However, due to the innate nature of textbooks, they sequentially introduce each digital tool across chapters. This structure of textbooks hinders learners from capturing the big picture of integrated digital tools as shown below.
The structure of chapters should be optimized for college students or entry-level digital marketers to understand the integration of digital marketing tools. When learners keep failing to draw this big picture in their minds, they only feel like they are wandering in the dark with frustration.
Skills to build and connect digital tools
Digital marketing without practical skills serves for nothing. As mentioned before, the sequential introduction of each tool makes it impossible to carry out multiple digital marketing tactics such as creating content across digital tools, collecting data from digital tools, and tweaking based on the data analysis. For example, if analytical tools are connected to a website at the end of the semester, students may waste the time necessary to collect data for practicing data analysis. Therefore, they must build and connect all digital tools before they learn about digital tools. With this approach, they can capture the integrated picture of digital tools and practice various tactics simultaneously.
This website is designed to meet the needs of college students majoring in marketing and entry-level digital marketing practitioners. The table of content below shows the list of content the learners will learn and the content will be updated regularly.
- What is digital marketing?
- Digital marketing tools
- Website
- Practice: Building a website and connecting digital marketing tools
We hope this website can help many college students and marketing practitioners at the early stage as much as possible.